Contact:  Debbye Omlie, Center for Economic Vitality communications manager, (360) 733-4014, or Debbye.Omlie@wwu.edu

BELLINGHAM – Western Washington University’s College of Business and Economics’ Center for Economic Vitality and the Blaine Chamber of Commerce are partnering to provide a workshop designed to help businesses evaluate the opportunities and challenges involved in using social media.

The workshop will be held from 6:30-8:30 p.m. on Thursday, Nov. 12 in the Blaine School District Board Room, located at 765 H. St., in Blaine. There is no charge for the workshop. Pre-registration is recommended; a light dessert will be provided by the Blaine Chamber of Commerce.

At the workshop, Eric Grimstead, a business strategist at the Center for Economic Vitality, will present “The Social Media Playbook.” The presentation will provide a framework for establishing a clear set of objectives in using social media activities to drive business, including:

•  How to think strategically about the use of social media to market your business

•  The platforms (Facebook, Twitter, YouTube etc.): Where and how you can find your best fans

•  Building your fan base – How to listen and connect with your audience

•  Preventing mistakes: How to avoid wasting time and money in social media marketing

•  How to measure success

Participants should register with Carroll Solomon by noon on Monday, Nov. 9 at (360) 332-4544 or VIC@cityofblaine.com.

For more than 20 years, the Center for Economic Vitality (CEV), formerly the SBDC, has enabled Western Washington’s College of Business and Economics to give back to the business community and has helped to shape the economic future of Whatcom County one business at a time. The CEV provides free, confidential counseling, technical assistance combined with business intelligence research to business owners and managers in an effort to help businesses thrive throughout Whatcom County. For more information go to http://www.cevforbusiness.com/.

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